Teaming up with multi-platinum musical genius will.i.am to elevate the listening experience, LG is launching powerful new xboom portable and party speakers and a range of versatile audio solutions.
Dubai, United Arab Emirates, July 8, 2025 – LG Electronics (LG) is taking its xboom audio experience to the next level, partnering with six-time Grammy winner and tech visionary, will.i.am. A collaboration that goes beyond a simple endorsement; will.i.am worked alongside LG’s mixing and mastering experts to fundamentally enhance the sound quality of the xboom range, ensuring a consistent sonic identity across all products while delivering a balanced and immersive listening experience that resonates with music lovers worldwide.
The first fruit of this collaboration and the “Boom Boom Pow” hitmaker’s influence will be seen next month with the launch of the xboom Stage301, a portable speaker engineered to deliver powerful audio in any setting. Boasting a 120W output, driven by a 6.5-inch woofer and dual 2.5-inch midranges, xboom Stage301 provides class-leading sound. Additionally, new EQ settings, including two bass modes (Deep Bass and Punch Bass) and Clear Voice EQ, will tailor the audio to practically any preference.
Stage301 is also designed for ultimate portability and versatility, where its rugged design meets IPX4 water resistance standards and offers multiple mounting options, allowing it to be placed flat, tilted back, or even mounted on a tripod. This go anywhere attitude means it’s ready for any environment, from indoor gatherings to outdoor adventures, with the replaceable battery lasting as long as 11 hours, allowing the party to keep going.
Adding to the atmosphere, the Stage301 features dual bar lighting that delivers dynamic visual effects, where users can choose from nine lighting presets or visualize their control on the speakers through volume and status indicators. Karaoke and DJ features, accessible through a dedicated app, enhance the entertainment experience even further so revellers can unleash their inner performer.
Following the Stage301 launch, in July LG will release the xboom Bounce and Grab portable speakers which, like the Stage301, feature Al sound and Al calibration. The Bounce delivers wide soundstage with crisp highs, while the Grab has a conveniently stylish hand strap and is
designed for outdoor use. Both speakers feature premium and versatile designs, long battery life (Bounce30 hours; Grab 20 hours), and customizable lighting options, ensuring they seamlessly integrate into any lifestyle.
But let’s not forget the trailblazers of the xboom family; the XG8 and the mighty in mini Rock(XG2), which continue to deliver quality sound in portable form, with the XG8 offering a hybrid strap and powerful sound with deep bass, and the Rock(XG2) providing a compact, rugged design for on-the-go listening: speakers designed to withstand the elements, suited to any mood or environment for worry-free music anywhere.
Completing the xboom ecosystem are the xboom Buds, wireless earbuds engineered with graphene drivers for exceptional sound quality and active noise cancellation. These earbuds utilize graphene diaphragms to produce pure and clear sound, while adaptive EQ ensures optimal audio performance regardless of ear shape or fit. The xboom Buds also feature advanced connectivity with LE Audio Auracast and multi-point pairing, allowing users to seamlessly connect to multiple devices. The new ear hook design, too, help it fit in ears right way. With a long-lasting battery and IPX4 water resistance, the xboom Buds are the perfect companion for any adventure where the music party is for one person.
Ready to experience the revolution in sound? To find out more about LG’s new xboom lineup and find the perfect audio solution for your lifestyle, visit LG Speakers: Home Speakers & Audio Systems | LG UAE
About LG Electronics Media Entertainment Solution Company
The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platform. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.
