Cairo-based Valu, a leading fintech powerhouse in the MENA region, announced that the Central Bank of Jordan granted initial approval to launch its Buy Now, Pay Later (BNPL) services in Jordan. This move marks a key milestone in Valu’s regional expansion, reflecting Jordan’s growing demand for flexible and accessible financial solutions.
Valu’s market analysis identifies Jordan as an emerging economic and digital transformation hub with rising consumer interest in innovative payment options. The BNPL platform offers flexible installment plans for various sectors, including retail, electronics, and healthcare, allowing consumers to purchase without immediate financial burden. This model enhances affordability, promotes financial inclusion, and improves lifestyles by broadening credit access.
For merchants, Valu’s BNPL solution aims to increase sales, attract customers, and build loyalty through seamless integration and flexible payment options, fostering competitive growth. The company has recruited seasoned professionals familiar with Jordan’s financial ecosystem and formed strategic partnerships with merchants and financial institutions to support its launch.
Valu recently listed on the Egyptian Exchange (EGX), boosting its regional visibility and credibility, and benefiting from strategic investments like Amazon’s partnership. Habiba Naguib, Chief Market Expansion and Strategy Officer, highlighted the company’s commitment to empowering consumers and merchants with responsible, flexible credit solutions tailored to Jordan’s evolving needs.
Valu’s expansion into Jordan aligns with its broader mission to foster economic vitality, financial inclusion, and community empowerment through innovative digital finance.
