Saudi-based SaaS platform Lucidya has closed a $30 million Series B funding round—the largest AI investment ever raised in the MENA region. The round was led by Impact46, joined by Wa’ed Ventures (Aramco), Takamol Ventures, SparkLabs, Rua Growth Fund, and ARG. Founded in 2016 by Abdullah Asiri, Lucidya operates across 11 MENA countries serving telecom, BFSI, healthcare, hospitality, and public sectors with a combined reach of over 75 million users.
At the heart of Lucidya’s platform is a proprietary Arabic-native AI engine delivering over 92% accuracy, enabling advanced customer experience (CX) automation, sentiment analysis, and omnichannel engagement. The fresh capital will accelerate development of Lucidya’s AI Agent platform, automating customer-facing roles in sales, support, marketing, and ensuring compliance with regional regulations like PDPL.
Lucidya’s CEO, Abdullah Asiri, emphasized their early bet on AI as a differentiator, while Impact46’s Basmah Alsinaidi highlighted Lucidya’s strong market traction and Arabic-first AI mastery positioning it as a future category leader. The company targets MENA’s rapidly growing CRM/CX software market, projected to hit $9 billion by 2030, aiming to transform workforce costs into scalable, compliant AI capacity.
