Muscat — Vodafone Oman is set to reengage with Dhofar this Khareef season under the new theme ‘Live it Right,’ emphasizing meaningful digital connectivity, community engagement, and cultural hospitality rooted in the region.
“Khareef is more than visibility; it’s about creating value,” said Usama Al Saifi, Vodafone Oman’s Head of Brand and Communications. “Our ‘Live it Right’ campaign reflects how technology, culture, and community unite, delivering stronger networks, smarter products, and immersive experiences for visitors.”
The campaign features eight activation zones across Dhofar’s key locations—including Al Haffa, Ittin, and Al Dahareez—with the centerpiece being Vodafone’s Viewpoint at Samharam Resort in Awqad. Developed in partnership with local SMEs Estikana and Ladh, the Viewpoint serves as a social hub blending digital and real-world connections, inviting visitors to recharge and enjoy reflective moments.
Vodafone’s 5G network, Oman’s only fully digital network, will provide high-speed, low-latency coverage throughout Dhofar, supporting the dynamic lifestyle and exploration of the season—from coastal roads to mountain peaks. The Makani Internet portable connectivity solution complements this, enabling users to stay online seamlessly while on the move.
To enhance accessibility, Vodafone has introduced a Khareef Visitor Pack starting at OMR 10, offering unlimited data, local calls, and international minutes, ensuring uninterrupted connectivity for travelers exploring Dhofar.
Since launching in March 2022 as a partnership between Oman Future Telecommunications Company and Vodafone Group, Vodafone Oman has pioneered the Sultanate’s digital revolution with its 100% cloud-based 5G network. Its award-winning My Vodafone App boasts full market penetration with over 4 million downloads, delivering seamless onboarding, payments, SIM management, and access to government services.
Supported by a robust retail network of 75 stores, eStores, and more than 4,000 sales channels, Vodafone Oman currently holds around 10% market share. The company’s growth aligns with Oman’s Vision 2040, focusing on nurturing local talent, economic growth, and digital transformation.
For more details, visit www.vodafone.om.
