Mohamed Elmasry exemplifies the dynamic growth of Africa’s emerging tech industry by blending technical expertise with entrepreneurial vision. As co-founder and CEO of Tactful, a UK-headquartered technology firm with development centers in Cairo and Cambridge, Elmasry leads efforts to revolutionize customer experience through advanced digital service solutions.
Founded in 2016 alongside Mohammed Hassan and Sherif Khairallah, Tactful offers a unified platform that integrates all digital and voice customer channels—including social media, live chat, email, and telephony—into a single dashboard. Leveraging no-code automation, AI-powered intelligent routing, and multilingual chatbots, Tactful enables businesses to efficiently manage repetitive requests, enhancing team productivity and customer satisfaction.
Elmasry’s entrepreneurial journey began with Luxor Instruments in 2003, followed by leadership roles at Silicon Vision and Boost Valley Consulting Services, where he spearheaded digital design and verification efforts. His academic credentials include a bachelor’s degree in electrical, electronic, and communications engineering from Minia University and a management diploma from Cambridge Judge Business School.
His experience also spans Telecom Egypt and ComSpots, where he contributed to network design and R&D, and a recent partnership with Dstny Group, a European business communications provider. Mohamed Elmasry’s career highlights the innovative spirit transforming Africa’s tech landscape, driving value across customer service, digital innovation, and automation for the continent’s development.
