Dubai – JD.com (Jingdong), the Chinese technology and supply chain giant, has announced the opening of its first asset-backed warehouse in the UAE, located in the Jebel Ali Free Zone (Jafza). The facility, spanning over 10,000 sq m, marks JD.com’s first direct investment in the country through Jingdong Property, with operations managed by Jingdong Logistics.
The launch raises JD Logistics’ total number of warehouses in the UAE to six, strengthening its regional logistics presence across the UAE, Saudi Arabia, and Turkey.
High-Performance Operations
The Dubai warehouse is already storing nearly 1 million items for a leading electronics manufacturer and boasts an outbound “in-time” rate of over 99.9%. Leveraging its JoyLogistics supply chain service, JD.com offers tailored inventory solutions that optimize space utilization, improve category-specific management, and handle seasonal demand fluctuations seamlessly.
Strategic Growth in the Region
JD.com is also scaling its property investments, with plans for a 70,000 sq m smart logistics hub in Abu Dhabi, in partnership with Abu Dhabi Airports Free Zone. This hub will further expand JD.com’s integrated network of international freight, bonded warehousing, and last-mile delivery — supporting both B2B and B2C operations in the Middle East.
Digital-First Logistics
The company’s logistics model is powered by real-time digital inventory management, ensuring performance optimization, traceability, and visibility across the supply chain.
Executive Insights
Feng Guo, General Manager of Middle East, JD.com, said:
“This investment marks a strategic milestone in our long-term commitment to the Middle East. We are enhancing our operational footprint to support greater scalability and trade, while driving digital transformation in logistics.”
Charlie Peng, Head of Middle East at Jingdong Logistics, added:
“Dubai’s position at the crossroads of Asia, Africa, and Europe, along with Jafza’s tax-free status, makes it the ideal base for serving multinational corporations. JD.com brings nearly two decades of global supply chain expertise, building smart logistics ecosystems across multiple sectors.”
Boosting Regional Trade
By strengthening its Middle East infrastructure, JD.com aims to empower cross-border trade, supply chain transformation, and regional e-commerce growth, reinforcing Dubai’s role as a global logistics hub.
