Saudi Arabia’s CMA Proposes Rules for Robo-Advisory Services

Riyadh — The Capital Market Authority (CMA) has opened public consultation on a draft regulation that would allow licensed financial institutions to provide automated investment advice, marking a major step in modernizing the Kingdom’s financial sector.

The proposal would enable institutions to deploy robo-advisory services, where investments are managed with little or no human intervention. Instead, decisions would be driven by algorithms and pre-defined strategies designed to optimize efficiency and expand accessibility for investors.

According to the CMA, the initiative aligns with ongoing efforts to strengthen the Kingdom’s fintech ecosystem, diversify financial services, and promote innovative solutions that improve investor experience.

The consultation period is open for 30 days until September 24, 2025, during which the public and industry stakeholders can submit feedback on the draft rules.

If adopted, the move would provide Saudi investors with more choice and convenience, while supporting the Kingdom’s broader strategy to build a competitive, technology-driven capital market.