Muscat – Vodafone Oman has unveiled its premium “777” mobile number series, marking the first initiative of its kind in the Sultanate. Building on the success of its earlier record-setting auction, the company is positioning these numbers as strategic assets that enhance personal identity and business branding.
The 777 series is designed to provide memorability and customer-facing impact, especially for enterprises seeking to strengthen their presence across packaging, media, and service platforms. This launch complements Vodafone’s BLACK for Business offering, which has gained popularity among SMEs with features such as scalable plans, cost predictability, bill capping, digital self-service, and roaming access in more than 154 countries.
As part of the rollout, Vodafone is enhancing its BLACK Postpaid portfolio. Subscribers of BLACK Prime and BLACK Pioneer will not only secure an exclusive number but also enjoy an additional year of free data, combining exclusivity with tangible value.
“The 777 series represent a new dimension of what mobile numbers mean in today’s world,” said Aisha Al Kiyumi, Head of Commercial Planning at Vodafone Oman. “Numbers are no longer just functional; they are powerful assets that amplify personal identity and business presence. This launch underscores our commitment to delivering solutions that merge practicality with distinction.”
Available exclusively at Vodafone Oman stores, the 777 series reflects Vodafone’s broader strategy as a greenfield operator with a 100% cloud-based 5G network. Since its launch in March 2022, the company has set benchmarks in digital-first telecom services, supported by its award-winning My Vodafone App and a retail footprint of 75 stores and more than 4,000 sales channels nationwide.
