Basata Holding for Financial Payments S.A.E., a leading e-payment services company in Egypt, has announced plans to invest around USD 7 million in 2026 to solidify its market position and accelerate growth. The company is currently evaluating acquisition opportunities as part of its regional expansion strategy, with final decisions expected before year-end.
CEO Karim Shehata confirmed that Basata is preparing to launch new investment services through funds established in collaboration with sister and subsidiary companies. These services, now in the final stages of regulatory approval, are expected to roll out before the end of the fiscal year—signaling Basata’s commitment to broadening its financial offerings beyond payments.
Currently serving over 120,000 merchants daily, Basata aims to reach 150,000 by year-end. Regionally, the company plans to enter the Saudi market through its stake in Jordan-based Madfoatcom, which will also expand into Morocco and Kurdistan this year. These moves are set to further establish Basata as a regional fintech powerhouse.
With a diverse portfolio of solutions—including POS transactions, the Basata Payment Card, and merchant financing services—Basata continues to integrate digital and financial services. The company has reported a 40% increase in Total Payment Value (TPV) over the past three years, underscoring its leadership in the fintech space.
