Ooredoo Kuwait has signed a strategic partnership with WiBi (Want it Buy it), the country’s fast-growing online electronics and e-commerce platform, integrating its award-winning Nojoom loyalty program with WiBi’s digital marketplace. The collaboration aims to elevate customer experience by offering instant point redemption, exclusive deals, and a seamless shopping journey for high-demand electronics and smart devices.
Through this partnership, Ooredoo customers can now use Nojoom points directly on WiBi’s platform to purchase smartphones, accessories, and other gadgets. The move strengthens Nojoom’s position as Kuwait’s most-used rewards program, already recognized for its innovation and broad lifestyle offerings across dining, retail, wellness, travel, and technology.
Ooredoo Kuwait Chief Commercial Officer Tapan Tripathi emphasized that the initiative reflects the company’s vision to be more than a telecom provider by becoming a lifestyle brand delivering valuable and rewarding experiences. WiBi Chairman Yaqoub Al-Munai noted that the collaboration expands WiBi’s reach and offers customers smarter, more efficient, and rewarding ways to shop for tech.
The agreement reflects both companies’ shared commitment to innovation, customer-centricity, and digital empowerment, marking a new chapter in Kuwait’s loyalty and e-commerce landscape.
