Shareet Studios has launched a standout campaign for Zain, positioning the telecom giant as Kuwait’s fastest internet provider. Initially planned as a social media-only spot, the ad’s unexpected success prompted Zain to expand its reach across cinemas, billboards, and other offline platforms.
Within days, the video had amassed 2.5 million Instagram views, over 1,000 likes, and more than 60 comments. Its success stemmed from a bold, humorous approach inspired by Vodafone UK’s Stop The Clock campaign. Shareet Studios crafted a 19-second commercial using fast, monotone dialogue and chaotic pacing to dramatize Zain’s internet speed. The tagline — “زين نت اسرع نت اسرع من الاعلان” (Zain Net, faster than the ad itself) — was deliberately simple and catchy, designed to stick in the minds of viewers.
The storyline followed a meta concept: a marketing agency creating, presenting, and launching Zain’s campaign — all compressed into a single 19-second ad. The spot also highlighted Zain’s achievement of winning five internationally recognised Ookla Internet Speed Awards, reinforcing credibility behind the creative humor.
Despite being delivered in Kuwaiti Arabic, the campaign was built to resonate with the country’s diverse population, spanning Kuwaitis, Egyptians, Saudis, Emiratis, Jordanians, and Lebanese. The casting reflected a wide age range, from teenagers to older adults, aligning with Zain’s broad 15–55 target audience.
Audience reception exceeded expectations. The unique poker-faced, monotone delivery style — a creative risk — became a talking point, with viewers praising the originality. Many reported watching the short clip multiple times without boredom, while the tagline spread virally, with users repeating it like a “catchy earworm.” Some even referenced it when comparing Zain with rival providers, amplifying brand recall and positioning.
“The commercial was extremely engaging,” said Mohammed AlNashmi, Founding Partner & Director of Shareet Studios. “It achieved one of our highest completion rates because people stayed hooked until the end — a rare feat in today’s attention economy.”
By turning a risky creative idea into a viral success, the campaign demonstrated how humor, simplicity, and cultural nuance can capture attention, drive brand recognition, and extend impact well beyond its original scope.
