The internet’s backbone is no longer limited to cables and hardware—it now includes the management of one of the most valuable digital assets: IP addresses. With Asia’s connectivity demands surging, telecom operators face the dual challenge of managing IPv4 scarcity while preparing for IPv6 adoption. In an interview with Telecom Review Asia, IPXO CEO Ramutė Varnelytė explained how IPv4 leasing and Next Gen IP Address Management (IPAM) tools are reshaping telecom strategies.
IPv4 Leasing as a Bridge to IPv6
While APNIC data shows Asia has surpassed 50% IPv6 capability, the other half of users still depend on IPv4. Leasing IPv4 has emerged as a flexible, regulated, and strategic solution, helping operators balance short-term demand and long-term migration to IPv6. Misconceptions—such as regional IP restrictions—are being addressed through education, showing operators that global IP leasing is viable with proper configurations.
Leasing offers twofold benefits:
- Revenue generation: Operators with surplus IPs, like Virgin Media O2 and Ukrtelecom, have earned up to 80% of the listed price, amounting to millions in annual revenue.
- Cost efficiency: For operators in need, leasing avoids steep upfront costs—purchasing a /16 block can exceed USD 1 million, while leasing averages just USD 0.40–0.44 per IP/month.
Next Gen IPAM for Public Address Management
Unlike traditional IPAM focused on internal pools, IPXO’s Next Gen IPAM targets public IP address management. It centralizes IPv4 and IPv6 tracking into a single dashboard, automating monitoring and reducing reliance on spreadsheets.
Key features include:
- Automation & visibility to prevent misconfigurations.
- Geolocation & routing checks to optimize performance.
- Reputation and abuse monitoring, with 97.72% of abuse cases handled automatically—covering spam (22.1%), copyright/DMCA (28.84%), and brute force attacks (14.2%).
This proactive system not only prevents outages but also ensures network security and scalability.
Supporting Telecom Operators in Asia
With demand for IPs in Asia often outpacing global averages, automation and flexibility are critical. IPXO’s platform enables operators to:
- Lease IP addresses instantly (vs. weeks in traditional models).
- Access real-time insights on geolocation, reputation, and pricing.
- Scale efficiently to handle traffic surges without compromising performance.
As Varnelytė noted, IPXO’s approach helps operators modernize networks, manage IPv4 scarcity, and promote IPv6 adoption while supporting sustainable internet growth.
