Valu, MENA’s leading fintech powerhouse, has partnered with MobileMasr, Egypt’s first tech-driven second-hand electronics platform, to introduce the country’s first peer-to-peer Buy-Now, Pay-Later (BNPL) service for used smartphones. This pioneering initiative combines Valu’s flexible payment plans with MobileMasr’s patented diagnostic and security technology to create a safer, more accessible second-hand mobile market.
The service enables individuals to buy and sell smartphones directly, supported by rigorous safeguards such as device verification, identity cross-checks, GPS validation, secure QR code checkout, and auto-generated e-contracts. Sellers receive payouts within four working days, while buyers can choose Valu’s BNPL options of up to 60 months, with a promotional offer of 0% interest, fees, and down payment for up to 12 months.
The transaction journey begins when a seller lists a phone on MobileMasr, verifies it using its patented micro diagnostic tool, and connects with a buyer. The buyer can then initiate a secure digital checkout using Valu’s platform, with instant payment plan approval and contractual protection for both parties.
Walid Hassouna, CEO of Valu, described the launch as a “true market disruptor” that empowers Egyptians with flexible financing beyond traditional retail. Wael El Ashry, Founder and CEO of MobileMasr, emphasized that the partnership enhances transparency and security in Egypt’s second-hand electronics market.
Beyond affordability, the service extends device lifecycles, curbs electronic waste, and contributes to environmental sustainability. It also expands Valu’s business model by moving into the peer-to-peer economy, offering new growth opportunities in Egypt’s fintech and digital commerce sectors.
