KARACHI – The IMARAT Group of Companies, widely recognized for its real estate ventures, is officially stepping into Pakistan’s technology sector with the launch of its full-scale tech vertical at the 26th ITCN Asia, taking place September 23–25, 2025, at the Expo Centre Karachi.
With a team of over 100 technical professionals, IMARAT has spent years developing advanced digital solutions to reshape Pakistan’s real estate industry. At the heart of this effort is its proprietary Land Information System (LIS), a data-driven tool for land bank management and investment planning that has already been deployed to digitize and analyze planned areas nationwide.
The Group will present solutions from its flagship brands Graana.com and Propmax.ai, ranging from AI-powered urban and architectural planners to enterprise-grade CRM platforms. These tools aim to formalize and professionalize the real estate sector, tackling chronic challenges such as data gaps, lack of transparency, and informal market practices.
Shafiq Akbar, Chairman of IMARAT, emphasized the strategic significance of this move:
“Pakistan’s future lies in its ability to embrace and lead in the digital economy. By using technology to solve real estate’s core challenges, we are building a transparent, trustworthy, and efficient property ecosystem that attracts both local and foreign investment, driving nationwide economic growth.”
Group Director Farhan Javed added that Propmax.ai has been instrumental in creating the back-end infrastructure for a unified digital ecosystem:
“Public portals are just the tip of the iceberg. What we are unveiling at ITCN Asia is a comprehensive digital ecosystem designed to empower developers, investors, and consumers with reliable, accessible property intelligence.”
With the global proptech market projected to grow from $30 billion to over $100 billion by 2030, IMARAT’s pivot into technology positions Pakistan to capture a significant share of this momentum. The initiative marks a convergence of real estate and technology, creating a scalable model that could transform the country’s property market and accelerate its digital economy.
