Valu, MENA’s leading fintech powerhouse, has partnered with MobileMasr, Egypt’s first tech-driven platform for second-hand electronics, to launch the country’s first peer-to-peer Buy-Now, Pay-Later (BNPL) service for pre-owned smartphones.
The innovative service enables individuals to securely buy and sell used mobile phones directly, supported by Valu’s flexible financing plans and MobileMasr’s patented diagnostic and verification technologies. The transaction process includes product authentication, cross-verification of national IDs, GPS location validation, secure QR code checkout, and auto-generated e-contracts. Seller payouts are issued within four working days.
Buyers can choose from installment plans of up to 60 months, with a promotional offer of 0% interest, 0% fees, and 0% down payment for up to 12 months. The model brings formalized financial solutions to Egypt’s largely informal, cash-driven secondhand mobile market.
Walid Hassouna, CEO of Valu, highlighted the launch as a disruptor in Egypt’s peer-to-peer economy, enabling safe transactions outside of traditional retail. Wael El Ashry, Founder and CEO of MobileMasr, noted that the partnership builds on the platform’s mission to bring trust and transparency to the second-hand electronics market.
Beyond affordability, the initiative supports sustainability by extending device lifecycles and reducing e-waste. It also represents a new growth horizon for Valu, expanding beyond merchant-focused BNPL into the peer-to-peer space.
