The National Bank of Pakistan (NBP) has added another milestone to its achievements by receiving the UnionPay International Award for Strategic Contribution – Marketing Promotion. The award was presented by Mr. Nadeem Haroon, Country Head UPI (Pakistan, Qatar, Bahrain & Afghanistan), to NBP President & CEO, Mr. Rehmat Ali Hasnie, in the presence of senior leadership from both institutions.
Attendees included top NBP executives such as Mr. Adnan Nasir, SEVP/Chief Digital Officer; Mr. Fouad Farrukh, SEVP/Group Chief, Aitemaad Islamic Banking; Mr. Faisal Ahmed Topra, SEVP, Retail Banking; Mr. Imran Farooqui, SEVP/Group Chief Operations; and Mr. Nabeel Aslam, SVP/Wing Head – Cards. UnionPay International representatives Mr. Kashif Ali and Mr. Muhammad Ali Abbas, along with Mr. Fahad Mahmood, CEO of Decagon Pakistan (Pvt.) Ltd., were also present at the ceremony.
The recognition highlights NBP’s successful marketing collaboration with Golootlo, Pakistan’s leading discount platform offering 30,000+ merchant discounts nationwide. Through this partnership, NBP has executed impactful campaigns that boosted debit card usage, advanced digital adoption, and deepened customer engagement across the country.
This marks NBP’s fifth major UnionPay International award, adding to its earlier recognitions for Highest Debit Card Issuance, Highest POS Spend, Highest Number of Active POS Users, and Highest Virtual Cards. With this accomplishment, NBP continues to strengthen its position as a leader in digital banking innovation, customer convenience, and effective marketing strategies in Pakistan.
