Muscat, Oman — In a groundbreaking move for the Gulf’s digital economy, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech ecosystem, positioning Oman at the forefront of intelligent media and data-driven advertising innovation.
The collaboration integrates Omantel’s national infrastructure and digital leadership with Publicis Groupe’s global expertise in media, data, and technology. The result is a full-stack AI-enabled platform that empowers advertisers, publishers, and agencies to connect, optimize, and monetize campaigns with unprecedented precision and scale.
Designed for Oman’s evolving digital economy, the platform offers real-time audience segmentation, closed-loop campaign measurement, and omnichannel integration. It enables brands to deliver hyper-targeted messaging while helping publishers unlock new revenue streams through smarter inventory management and analytics.
“This is more than a platform; it’s a national leap forward,” said Eng. Aladdin Bait Fadhil, Chief Commercial Officer at Omantel. “Together with Publicis Groupe, we are laying the foundation for a smarter, more connected digital economy that reflects Oman Vision 2040, driving diversification, fostering innovation, and keeping advertising spend within the local market.”
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, added: “This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond.”
Backed by Omantel’s secure, high-speed infrastructure, the platform will support first-party data strategies and offer scalability across industries in Oman and the wider GCC. It reinforces Omantel’s role as a digital enabler investing in emerging technologies such as AI, cloud computing, and cybersecurity, while affirming its commitment to creating value through innovation and collaboration.
