Orange Egypt has introduced a pioneering platform for buying and selling gold through mobile wallets, marking Egypt’s first fully digital gold trading service. Launched on September 25 in partnership with mnGm, the initiative leverages the surging momentum of mobile payments to expand retail participation in the gold market.
Ahmed El Abd, Chief Consumer Business Officer of Orange Egypt, said: “By introducing Egypt’s first digital gold trading platform, we are redefining mobile wallets. We want wallets to be full financial tools—letting customers save, invest, and diversify.”
Customers can access the service through the My Orange app and Orange Cash Wallet, with entry starting as low as EGP 5. To incentivize adoption, Orange offers EGP 100 cashback on the first monthly gold purchase of EGP 500 or more, redeemable on mobile bills, recharges, or bundles. The entire process is digital, requiring only wallet registration, a national ID, and SMS confirmation.
The launch comes amid rapid growth in Egypt’s digital payments sector. In Q2 2025, mobile wallet transactions reached EGP 943.4 billion (USD 19.63 billion), up 72% year-on-year, with active wallets climbing to 46.3 million, a 29% increase.
By embedding gold trading into its ecosystem, Orange strengthens its fintech footprint, builds customer loyalty, and opens new revenue streams. With Egypt’s digital payments market projected to hit USD 184.31 billion by 2030 at a CAGR of 16.76%, this move positions Orange ahead of competitors in the evolving financial services landscape.
