[Karachi, December 04, 2025]: Daraz Pakistan’s 11.11 campaign, the country’s biggest online sale of the year,closed with record-breaking results driven by brand performance on DarazMall. As millions of customers shoppedacross the platform, DarazMall, the authenticity guaranteed channel for leading brands, emerged as the standoutgrowth engine, with its brands recording 50X growth during the campaign and setting a new benchmark fortrusted online shopping in Pakistan. Household names such as Knorr, Lipton, Pond’s, Rivaj, Saeed Ghani, Zellbury,J., Stylo, Haier and Meclay ranked among the most loved brands, while Haier, Tecno, Samsung, Asim Jofa, JCBuckman, Zero, Nestlé, TCL, Mezan and Cherry stood out as some of the fastest growing.Across the wider platform, shoppers turned to Daraz in unprecedented numbers, browsing an assortment of morethan 10 million discounted products from their favourite brands. Makeup, women’s fashion, audio, skincare andmen’s fashion emerged as the top categories, while lip gloss, mascara, serums, unstitched 3-piece suits, handbags,winter tracksuits, earbuds, smartwatches, hair straighteners and scented candles were among the most orderedfavourites.New and emerging brands also rode the 11.11 wave. Rising stars of the campaign included Loyi, Kabishah, Sereno,MoltyHome, SAC, Organic Inn, Savannah, Fitted, AccuFix Cosmetics and Kingtox, many of whom used 11.11 toreach national audiences at scale for the first time. Brands that leaned into curated moments such as Brand RushHour saw particularly strong results, with participating partners recording a 700% uplift in orders during thosetime-bound windows. On the marketing side, up to 2,300 sellers and brands activated Daraz Marketing Solutions
(DMS) ads, a 40% increase versus last year, achieving a return on ad spend of up to 16 dollars for every dollarinvested.This brand-led growth also translated into the strongest 11.11 yet for the seller community. More than 48,000sellers surpassed their 11.11 sales from last year, making 2025 their best performing 11.11 to date.Customer experience remained a core focus throughout the event. The operations network delivered the longestorder over a distance of 1,969 km from Karachi to Gilgit, while the quickest delivery during the campaign reached acustomer in just 6 hours. Across the full 11.11 period, Daraz achieved a 92% customer satisfaction rating, reflectingcontinued improvements in delivery, service and product quality.Digital payments also continued to strengthen. The key digital payments partner Easypaisa’s transactions on Darazrecorded an uplift of more than 12X compared to usual trading days, signalling growing consumer confidence incashless shopping and the rising adoption of wallets and cards across Pakistan.Ehsan Saya, Managing Director Daraz Pakistan, said, “We are proud of how 11.11 has evolved into an annualmoment that brings Pakistan’s digital economy to life. It is when customers discover new favourite brands,DarazMall partners see the strongest results of their year and small businesses from every corner of the countryfind a national stage. The continued shift of shoppers towards trusted online channels, especially for brandedproducts on DarazMall, shows how deeply e-commerce is now woven into everyday life. This year’s 11.11 reflectshow much potential Pakistan has when technology, logistics and digital payments work together. We remaincommitted to investing in better service, stronger protections and more opportunities for brands, sellers andcustomers so this growth contributes meaningfully to the wider digital economy.”With DarazMall at the centre of record-breaking brand growth, double-digit uplift in digital payments and millionsof Pakistanis saving on their favourite products this year, Daraz Pakistan’s 11.11 has further cemented its positionas the country’s biggest online shopping event of the year.###About Daraz GroupFounded in 2015, Daraz is the leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.It empowers sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financialservices, the company aims to deliver an immersive, personalized shopping experience and uplift South Asiancommunities through the power of commerce.For more information, please visit www.daraz.com or follow Daraz on LinkedIn for regular corporate updates.Media Co****************@***az.pk
Brands on DarazMall lead Daraz Pakistan’s 11.11, the biggest sale of the year with 50X growth,stronger digital payments and all time high customer satisfaction
