Mission generates 43 qualified leads and AED 56.4 million in potential investments forMalaysian franchise and SME brandsDUBAI,UAE: Malaysia’s Special Business Mission to Dubai has wrapped up with resoundingsuccess, generating significant investor interest and reaffirming Malaysia’s position as a risingglobal player in the franchise and SME ecosystem. Held recently, the four-day mission broughttogether Malaysian franchisors, SMEs, government agencies, and strategic partners in a high-impact program designed to strengthen Malaysia–UAE business relations and accelerateMalaysia’s entry into the GCC’s fast-growing retail and franchise markets.Throughout the four-day mission, delegates engaged in a series of high-level businessactivities that combined market intelligence, strategic networking, investor engagement, andon-ground retail immersion. These activities provided participants with a holisticunderstanding of the UAE business landscape from regulatory frameworks and franchisetrends to consumer behaviour, retail positioning, and investment readiness.The mission also created meaningful platforms for Malaysian companies to present their brandcapabilities, showcase franchise models, and establish direct connections with investors, malloperators, business communities, and Malaysian professionals based in Dubai. This integratedapproach not only strengthened Malaysia’s commercial presence in the region but alsoaccelerated the strategic positioning of Malaysian brands for long-term market expansionwithin the GCC.High Commercial Traction & Strong Investor ConfidenceThe mission delivered strong and measurable commercial traction, generating 43 qualifiedbusiness leads, initiating new partnership discussions with UAE investors, and attractingnotable interest in Malaysian F&B, education, retail, and lifestyle brands. With a potentialinvestment value of AED 56,400,375 (≈ USD 15.36 million), the results reflect rising investorconfidence in Malaysia’s franchise ecosystem and a clear, growing appetite for Malaysianbrands across the GCC region, positioning Malaysia as an emerging force in the globalfranchise and retail landscape.
These results signal strong confidence in Malaysia’s franchise capabilities and Malaysia is readyto compete towards win in global markets. Mr. Adila Sabri bin Muhammad, Undersecretary,Franchise & Vendor Development Division, Ministry of Entrepreneur and CooperativesDevelopment of Malaysia said,“This mission has strengthened Malaysia’s presence in Dubai’scompetitive franchise and retail landscape. The quality of engagements and investor interestreceived show that Malaysian brands are not only ready for global expansion, but also well-positioned to thrive in the UAE market. The mission opened real commercial pathways forMalaysian companies in highly dynamic market in the UAE. Through this mission, we gaineddirect access to investors and market makers who are keen to bring Malaysian concepts intothe region. The opportunities are real, immediate, and commercially exciting.”Strategic Positioning: Malaysia as a Global Franchise HubThe mission underlined Malaysia’s growing aspirations to become a leading regional hub forfranchise development, innovation, and cross-border business matching.With strong support from government agencies and the Malaysian business community inDubai, the mission has laid the foundation for long-term expansion within the GCC and widerMENA markets
Malaysia Secures Strong Investor Interest in Dubai, Concluding High-Impact Special BusinessMission 2025
