Faces, a Chalhoub Group brand, collaborates with Revieve to revolutionize beauty with AI-driven skincare solutions, propelling Faces to the forefront of the Middle Eastern beauty industry.
Dubai, UAE (December 17, 2025) –
Faces, a premier beauty retailer in the GCC and Middle East and part of the Chalhoub Group, has partnered with Revieve, the leader in AI-powered beauty technology, to enhance its position as the region’s number one beauty innovator. The partnership empowers customers with personalized, data-driven skincare guidance, ensuring access to expert advice and continuous care throughout every season. Faces is on a mission to ensure every customer receives expert advice, curated recommendations, and ongoing skincare support year-round.
The collaboration forms part of Faces’ broader ambition to educate, recruit, and empower new skincare users across the region, where skincare remains underpenetrated despite strong category growth. Skincare products currently account for only 12–14% of the total beauty market in the Middle East, compared to 30% in North America and 50% in Asia. Faces aims to unlock this untapped potential through technology, education, and personalized care.
[Source: BeautyMatter]
“This collaboration is a testament to our ambition to lead the next era of beauty in the Middle East. At Faces, innovation is always in service of the customer, and this launch demonstrates how we’re combining technology, personalization, and expert curation to deepen our connection with every consumer we serve. In a market where skincare still holds untapped potential, we are reinforcing our leadership by helping unlock meaningful growth in the category through smarter, more relevant experiences.”
— Nicole Nitschke, Managing Director, Faces
By introducing this advanced technology, Faces has reinforced its position as the leading beauty retailer in the Middle East. The AI-powered skincare advisor, now available across the UAE, Saudi Arabia, and Egypt, is elevating the customer experience and setting new benchmarks in beauty innovation. Timed for the summer travel season, the solution enables customers to maintain healthy skin whether travelling or staying local, while also supporting post-summer recovery and preparation for changing weather conditions.
Faces Sets a New Standard for Skincare in the Middle East
Faces’ collaboration with Revieve delivers personalized, data-driven skincare insights through a seamless digital and in-store experience. By uploading a selfie and answering a brief lifestyle questionnaire, customers receive real-time skincare recommendations based on their unique skin profile. Revieve’s AI analyzes parameters such as skin tone, hydration, texture, and visible signs of aging to ensure relevant and accurate product guidance.
The solution has been tailored specifically for the region, addressing common concerns such as hyperpigmentation, sun exposure, and dehydration, while supporting a wide range of skin tones across the UAE, Saudi Arabia, and Egypt.
The Skin Advisor is fully integrated into both online and in-store journeys. Beauty advisors reference the tool during in-boutique consultations, enabling consistent, tech-assisted guidance across all channels.
Results have been significant. Between January and July 2025, customers using the Skin Advisor generated add-to-cart rates 3.7 times higher than the site average. Engagement across online and offline touchpoints reflects strong trust, conversion intent, and deeper interaction with recommended skincare products. The technology also adapts to seasonal and climatic challenges such as heat, humidity, and dehydration, offering tailored support throughout the year.
A Vision for the Future of Personalized Beauty
“Since launching the Revieve Skin Advisor, we’ve seen strong engagement across our digital platforms. More importantly, we’ve been able to provide intelligent, personalized guidance to customers who may have felt overwhelmed or under-informed about skincare. The technology supports both first-time shoppers and beauty-savvy users, making it a powerful addition to our omnichannel journey.”
— Darine Sabbagh, General Manager – E-commerce & Digital, Faces
Sampo Parkkinen, CEO of Revieve, added:
“Working with Faces and Chalhoub Group has been a phenomenal experience. Together, we are redefining how customers engage with skincare in the Middle East. Faces is leading the future of beauty in the region, and we are proud to support them with our AI technology.”
This collaboration marks a major milestone for the beauty and wellness industry in the Middle East. As Faces continues to expand and innovate, its partnership with Revieve ensures customers are empowered to take control of their skincare routines through advanced, intelligent technology.
The AI Skin Advisor experience is available on the Faces website and app and can also be tested in Faces stores:
https://www.faces.ae/en/skin/advisor
With the AI Skin Advisor, skincare becomes smarter, simpler, and more personalized—ideal for navigating seasonal shifts and climate-related concerns across the region.
About Faces
Faces, part of the Chalhoub Group, is a leading beauty retailer in the Middle East, offering a curated selection of skincare, cosmetics, fragrances, and wellness products. Combining personalized service with innovative technology, Faces delivers expert advice and premium products across both in-store and online channels. With a strong presence in the UAE, Saudi Arabia, Egypt, and beyond, Faces continues to set new standards for beauty innovation and customer experience.
About Revieve
Revieve is the preferred technology partner for beauty brands and retailers, delivering digitally driven, personalized experiences through its enterprise-grade beauty and wellness platform. Leveraging advanced AI and generative technologies, Revieve powers next-generation consumer engagement across the entire customer journey.
Revieve’s solutions include the AI Skincare Advisor, AI Makeup Advisor, AI Makeup Artist and Hair Color Artist with Virtual Try-On, AI Suncare Advisor, and more. The platform integrates seamlessly across digital and in-store touchpoints, driving higher engagement, conversion, and basket size. Revieve solutions are also available via Google Cloud Marketplace.
For more information, visit www.revieve.com.
Press Contacts
Company: Revieve
Contact Person: Vitalia Vasilkova, Director of Marketing
Email: vi*****@*****ve.com
