RIYADH, Saudi Arabia, Dec. 18, 2025 (GLOBE NEWSWIRE) — Frost & Sullivan has published its 2025 Frost Radar™: AI-Powered CX & Media Intelligence Platforms, MENA, placing Lucidya at the very top of the Radar™ as the highest-scoring company across both the Growth Index and the Innovation Index.
The study benchmarked leading providers including Sila, AIM Technologies, Crowd Analyzer, 24eye, Sensika, Sprout Social, and Brandwatch, and identified Lucidya as the clear frontrunner shaping the future of customer experience (CX) and media intelligence in the region.
The Frost Radar™ evaluates companies on their ability to translate innovation into sustained growth, enterprise adoption, and long-term ecosystem impact. Lucidya’s position at the apex reflects its AI-native architecture, commercial scalability, and unified CX intelligence platform, underpinned by market-leading Arabic Natural Language Processing (NLP).
As CX and media intelligence converge, organizations across MENA face new imperatives that define competitive relevance. AI has become foundational, and enterprises that fail to embed AI deeply across social, media, and customer interaction data increasingly struggle to deliver timely and operational insights.
A critical differentiator highlighted in the report is Arabic language and dialect mastery. Arabic’s linguistic complexity cannot be accurately handled by tools designed primarily for English or Western languages. Frost & Sullivan notes that platforms lacking robust, dialect-aware Arabic NLP often produce distorted sentiment analysis, miss cultural nuance, and fail to scale credibly.
Lucidya’s sustained investment in Arabic dialect modeling enables accurate insight generation, contextual understanding, and trusted decision-making — an area where many global competitors continue to lag.
Frost & Sullivan further notes that Lucidya’s recognition signals the rise of a MENA-born, AI-native CX leader operating at global standards, with the ability to operationalize intelligence across the entire customer journey.
Access the report
About Frost & Sullivan’s Frost Radar™
Frost & Sullivan’s Frost Radar™ is a proprietary benchmarking system designed to identify future growth opportunities and evaluate the companies best positioned to capture them. The Radar™ assesses organizations across two core dimensions: continuous innovation and the ability to convert that innovation into sustained growth.
About Lucidya
Lucidya is an AI-native, fully compliant unified customer experience management (CXM) platform designed to support CX and marketing leaders across large enterprises, governments, and SMEs in the Arab world. Through the power of AI, Lucidya enables organizations to transform raw data into meaningful interactions and actionable insights.
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