Valu, Egypt’s leading universal financial technology platform, has announced a strategic partnership with Tactful AI to enhance customer experience through unified engagement, AI-driven automation, and advanced customer insights. The collaboration aims to deliver faster, smarter, and more personalized interactions across Valu’s digital ecosystem.
Under the partnership, Valu will deploy Tactful AI’s platform to unify and automate customer engagement across multiple channels, including WhatsApp, its website, mobile app, and social media platforms. The solution will enable deeper visibility into customer interactions, allowing Valu to reduce operational friction, improve response times, and enhance the end-to-end customer journey while preserving a strong human element.
Founded in Egypt and operating across the Middle East, Africa, the UK, and Europe, Tactful AI offers an agentic customer experience platform combining real-time conversational analytics, AI-powered engagement tools, a no-code automation studio, and unified omnichannel journey insights. The platform is designed to help organizations improve customer satisfaction while increasing agility and operational efficiency.
Mohamed Elmasry, Co-Founder and CEO of Tactful AI, said the partnership reflects a shared commitment to elevating customer experience standards in financial services, adding that the platform will enable Valu to engage customers more intelligently and gain deeper insights at every interaction. Mohamed Mounir, Deputy CEO of Valu, noted that investing in intelligent, scalable platforms is central to anticipating customer needs and delivering seamless experiences across channels.
The partnership highlights the growing maturity of Egypt’s technology ecosystem, demonstrating how locally founded companies are building globally competitive solutions tailored to regional market needs while driving meaningful and scalable impact.
