Kathmandu — Global mobility and urban services platform inDrive has launched a new safety awareness campaign titled “Safe Journey Begins With Your Choice,” reinforcing its focus on passenger and driver safety through informed decision-making and transparent technology.
The campaign highlights how inDrive’s built-in safety features empower users to make safer choices before, during, and after each ride. These include verified driver profiles, real-time ride tracking, in-app SOS, live ride sharing, and a two-way rating system designed to promote accountability and trust across the platform.
Rita Pokharel, Country Representative of inDrive Nepal, said safety is a shared responsibility and emphasized that user decisions, such as selecting verified drivers, reviewing ratings, and sharing live ride details, play a critical role in ensuring a secure travel experience.
As part of the initiative, inDrive will roll out digital awareness content, on-ground activations, and educational sessions focused on best safety practices for both passengers and driver partners. The campaign places particular emphasis on women, students, and daily commuters.
By combining its peer-to-peer pricing model with a strong safety framework, inDrive aims to strengthen confidence in Nepal’s growing ride-hailing ecosystem and promote a safer, fairer, and more transparent mobility environment. The campaign will be active across inDrive’s digital platforms and extended through community engagement initiatives.
