Gulf Business Machines (Oman), an end-to-end digital solutions provider, has appointed Fadi Dernaika as its new General Manager. The move underscores GBM Oman’s focus on strengthening support for Omani organisations through innovation and improved operational efficiency.
In his role, Dernaika will oversee overall strategy and operations, reinforcing GBM Oman’s position as a trusted technology partner for both public and private sector entities. He brings more than 18 years of experience in the Omani market, with deep insight into customer needs and a strong background in technology-led business transformation.
Before joining GBM Oman, Dernaika was with SAP, where he led cloud-based digital HR transformation initiatives across the region. His earlier career includes senior leadership roles at Cisco, Mohsin Haider Darwish (MHD) and Mideast Data Systems (MDS), where he was responsible for expanding market presence, strengthening client relationships and developing high-performing teams.
GBM Oman stated that Dernaika’s local market knowledge, combined with his ability to adapt global best practices to regional requirements, aligns with Oman’s Vision 2040 objectives for digital transformation and economic diversification.
Commenting on the appointment, Marwan Faraj Bin Hamoodah, Chairman of GBM, said the company was pleased to welcome Dernaika, noting that his customer-focused approach and market experience position him well to guide GBM Oman through its next stage of development while delivering value to businesses and communities across the Sultanate.
