As social listening evolves from basic brand monitoring into a strategic engine for business growth, Mark and Comm (Pvt) Ltd is positioning Sri Lankan enterprises at the forefront of this shift through its exclusive partnership with Hootsuite and Talkwalker.
The global social media listening market is forecast to grow from $9.61 billion in 2025 to $18.43 billion by 2030, underscoring how critical these capabilities have become for modern marketing, communications, and decision-making.
“The digital conversation is happening whether brands are listening or not,” said Thanzyl Thajudeen, Managing Director of Mark and Comm. “What we’re bringing to Sri Lanka isn’t just software. It’s the ability to transform how businesses understand customers, respond to reputation risks, and make data-driven decisions that directly impact revenue.”
With more than 12 million active internet users, Sri Lanka’s digital landscape is expanding rapidly. Yet many brands still rely on fragmented tools, reactive crisis handling, and disconnected reporting that fails to link digital activity with measurable business outcomes.
Social listening has evolved into advanced consumer intelligence. Modern platforms analyse sentiment, detect emerging trends, predict behaviour, interpret visual content, and understand context and sarcasm. Research shows that 62% of social marketers now use social listening tools, and organisations that deploy them effectively achieve up to 10% faster revenue growth than peers.
The Hootsuite–Talkwalker combination brings complementary strengths. Talkwalker delivers real-time sentiment analysis, visual recognition for brand logos, predictive trend analytics, automated crisis detection, and competitive benchmarking across 30 social networks and 150 million websites. Hootsuite provides enterprise-grade social media management with unified publishing across 35 networks, collaboration workflows, deep analytics, and over 100 integrations. G2 recently ranked Hootsuite as the leading platform for social listening, analytics, and social media suites.
“These aren’t operational tools—they’re strategic advantages,” Thajudeen said. “A financial services firm can detect early warning signals around service changes. A hospitality brand can monitor guest experiences across every platform in real time and respond instantly. Every day without proper social listening is a day of flying blind in your market.”
By bringing these capabilities to Sri Lanka, Mark and Comm is enabling organisations to move from reactive communication to predictive, intelligence-led strategy—turning digital conversations into competitive advantage.
