Floward, the leading online flowers and gifts delivery platform across MENA and the UK, has launched the Floward Card in Bahrain in partnership with SimpliFi, INFINIOS, and Mastercard, introducing a new way to blend digital payments with personalized gifting.
The Floward Card functions like a prepaid credit card, giving recipients the freedom to shop anytime and anywhere. By transforming traditional cash gifting into a more thoughtful and memorable experience, the card creates a seamless fusion of fintech innovation and emotional connection.
Bahrain’s position as one of the region’s most advanced fintech hubs makes it an ideal market for the launch. With strong adoption of cashless payments and a digital-first lifestyle, the Kingdom offers fertile ground for new payment experiences. Through collaboration with SimpliFi, a regional leader in Cards as a Service, INFINIOS, a key player in Bahrain’s digital payments ecosystem, and Mastercard, Floward ensures the card integrates smoothly into everyday life.
Abdulaziz B. Al Loughani, Chairman and CEO of Floward, said the launch reflects the company’s vision of embedding innovation into moments of generosity. He noted that combining the flexibility of a payment card with the elegance of gifting delivers a solution aligned with Bahrain’s fintech leadership and digital culture.
Mastercard’s Country Manager for Saudi Arabia, Bahrain, Jordan and the Levant, Saud Swar, said the collaboration supports Bahrain’s dynamic fintech ecosystem and delivers a secure, convenient digital payment option centered on customer needs.
Ali Sattar, Founder and CEO of SimpliFi, said the alliance demonstrates how technology can strengthen social bonds while enabling safer and more efficient spending, powered by SimpliFi’s digital-first, multi-currency card issuance platform.
Sherif Abdelsalam, CEO of INFINIOS, said the company is proud to support Floward and SimpliFi by providing global card rails and multi-scheme payment capabilities from Bahrain, enabling meaningful innovation in digital payments.
Customers in Bahrain can now order the Floward Card via Floward’s website or app, pairing it with the brand’s signature floral arrangements for a fully personalized gifting experience.
Founded in 2017, Floward offers premium flowers sourced globally and arranged locally by expert florists. The platform also provides cakes, chocolates, and perfumes curated by regional designers, supported by same-day delivery to ensure a seamless customer journey.
