Primark is accelerating its Middle East expansion, confirming new stores in Dubai, Qatar, and Bahrain as part of its regional growth plans for 2026.
The value fashion retailer first entered the GCC with its Kuwait debut in October 2025. The UAE is next, with three stores set to open this year. Primark’s first Dubai outlet will launch at Dubai Mall on Thursday, March 26, followed by openings at City Centre Mirdif in April and Mall of the Emirates in May.
Beyond the UAE, the brand has confirmed further expansion into Qatar and Bahrain, with both markets expected to welcome Primark stores by the end of 2026.
In Bahrain, Primark will open at City Centre Bahrain later this year, strengthening its footprint across the Gulf and reinforcing the region’s appeal as a high-growth retail destination.
Primark’s rapid rollout highlights the Middle East’s rising demand for accessible, value-led fashion and positions the brand as a major new player in the region’s retail landscape
