Bold Brand rolls out AI-powered marketing services in Egypt, Saudi Arabia

Bold Brand has launched AI-powered marketing services in Egypt and Saudi Arabia to help businesses improve efficiency, customer experience, and campaign performance. The agency is tailoring its solutions to distinct consumer behaviours and regulatory environments, using data analytics and automation to deliver scalable, compliant, and market-specific digital strategies.

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Du signs TM Forum Autonomous Networks Manifesto, supporting leadership in next-generation network innovation

du becomes a signatory to TM Forum’s Autonomous Networks Manifesto, aligning with global standards for intelligent, self-managing networks. The move strengthens du’s leadership in next-generation telecom, enabling smarter automation, faster service delivery, and more reliable digital experiences for customers across the UAE.

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e& UAE Strengthens Cloud-Native Capabilities with ODA Recognition

e& UAE became the first organization in the country to achieve TM Forum’s “Running on ODA” status, validating its shift to cloud-native, modular digital platforms. The accreditation confirms e&’s ability to operationalize open architecture at scale, accelerating innovation, simplifying integration, and enabling faster delivery of digital services across its ecosystem.

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AI, automation creating new jobs and displacing traditional roles: Saudi HR minister

Saudi Arabia’s HR minister says AI and automation will drive demand for tech roles while displacing traditional jobs, urging continuous upskilling amid economic, demographic, and climate shifts. Speaking at the Global Labor Market Conference, he highlighted youth employment challenges, green jobs growth, and Saudi Arabia’s private-sector expansion.

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