ABU DHABI – 20 February 2026: e& UAE, the flagship telecom arm of e&, has entered into a strategic partnership with Aster Pharmacy to roll out the ‘Pharmacy in a Box’ initiative across its existing outlets and planned new stores over the next five years.
The initiative aims to deliver a comprehensive infrastructure upgrade, equipping Aster Pharmacy locations with advanced technology solutions and operational tools. The solution is designed to streamline internal processes, enhance customer experience and support the pharmacy chain’s expansion across the region.
Fadi Shanaah, Senior Vice President of Enterprise Sales at e& UAE, said the collaboration focuses on seamless technology integration to improve operational efficiency and enrich patient and customer experiences. He described the partnership as part of e&’s broader commitment to providing tailored digital solutions for healthcare retailers.
N.S. Balasubramanian, Chief Executive Officer of Aster Retail GCC, said the initiative will enable the company to introduce advanced technologies into its pharmacy network while improving operational efficiency. He noted that the collaboration strengthens Aster’s position as it expands its footprint and enhances service delivery.
Kumar KV, Group Chief Information Officer at Aster DM Healthcare, highlighted the importance of scalable technology models in delivering efficient and convenient pharmacy services. He added that the ‘Pharmacy in a Box’ concept supports both operational excellence and customer satisfaction.
Through this partnership, e& and Aster Pharmacy aim to set a new benchmark in the regional pharmacy sector by leveraging integrated digital infrastructure to drive business performance and service quality.
