Jordan’s tablet market underwent a notable shift in 2025, characterized by a decrease in volume but a significant rise in total expenditure. According to the Association for Mobile Devices and Accessories Investors (Vision), the Kingdom imported approximately 389,000 tablets last year. While this represents a drop of about 75,000 units compared to 2024’s 464,000 devices, the total import value actually climbed to JD58 million.
Association President Ahmed Alloush explained that this trend is driven by rising manufacturing costs in country-of-origin markets. The average price per tablet jumped from JD97 in 2024 to roughly JD149 in 2025. This nearly 54% increase in unit price reflects a global trend of rising production costs and potentially a consumer shift toward higher-spec devices within the Levant region.
