Dubai continues to solidify its position as a premier travel destination, welcoming over 11.93 million overnight visitors between January and August 2024. To enhance the experience for tourists, Virgin Mobile UAE has introduced a groundbreaking facial recognition system that allows visitors to activate their eSIM immediately upon arrival.
The fully digital eSIM activation process eliminates the need for tourists to visit a physical store. Once they pass through immigration desks or Smart Gates at the airport, visitors can activate their eSIM and enjoy instant connectivity, making their arrival in the UAE smoother and more efficient.
Rob Beswick, Managing Director at Virgin Mobile UAE, stated, “At Virgin Mobile UAE, we’re committed to transforming the mobile experience with smart, customer-first technology. This initiative ensures that tourists can explore the UAE seamlessly, stay connected with loved ones, navigate the city, and fully enjoy their visit. It’s a step toward enhancing convenience while supporting the UAE’s vision of a digitally connected future.”
Virgin Mobile UAE’s unlimited tourist plan, starting at AED 220, offers tourists unlimited data and local and international calls throughout their stay. This plan ensures that visitors can stay connected without interruptions, allowing them to fully immerse themselves in their Dubai experience.
About Virgin Mobile in the United Arab Emirates:
Virgin Mobile aims to revolutionize the mobile experience with a customer-centric approach, innovative products, and an exceptional work environment. Launched by Emirates Integrated Telecommunications Company, Virgin Mobile is the first fully digitalized mobile service in the UAE. Operating under the EITC umbrella, it brings a unique offering to the market while adhering to the company’s telecommunication license rights and obligations.
