Zain Kuwait continued to lead the telecommunications and digital innovation sector throughout 2024, solidifying its market leadership and advancing its social mission. The company launched several key initiatives aligned with Kuwait’s developmental goals, focusing on empowering youth, supporting sports, promoting volunteerism, and fostering innovation and tech startups.
Telecom Leadership and Prestigious Awards
In 2024, Zain maintained its market dominance by pushing technological boundaries. Early in the year, the company achieved a major breakthrough by reaching speeds of 10 Gbps through its 5G network, making it the first company in Kuwait to achieve this feat. Zain also celebrated the launch of the Samsung Galaxy S24 series with a special event, attended by executives from Zain, Samsung Gulf, and Al Babtain. A strategic MoU signed with Samsung at the Mobile World Congress in Barcelona further solidified their collaboration to deliver advanced solutions for consumers and businesses in Kuwait.
Zain’s commitment to innovation was further emphasized with the establishment of the Zain Data Office, focusing on data governance, and its collaboration with Huawei to launch an AI Excellence Center aimed at enhancing AI-driven services and automating the 5G network infrastructure. Additionally, Zain contributed to a national project by evaluating Kuwait’s primary road networks using AI-powered drones for the Ministry of Public Works.
Throughout the year, Zain received numerous prestigious awards, including Best Telecom Company from International Finance, Best Mobile Operator and Best ISP from the Service Hero Customer Satisfaction Index, and Best Corporate Social Responsibility Project from the GCC General Secretariat.
Supporting Sports Locally and Regionally
Zain took its support for sports to new heights by partnering with the 26th Arabian Gulf Cup (Khaleeji Zain 26), held under the patronage of His Highness the Amir of Kuwait, Sheikh Mishal Al-Ahmad Al-Jaber Al-Sabah. Zain contributed to the tournament’s branding, mascot development, and promotional efforts, including a widely celebrated “Halo Wala” TV commercial. The company also collaborated with Kuwait Airways for the trophy’s promotional tour and engaged fans through contests, prizes, and fan zone events.
Zain continued its longstanding partnership with the Kuwait Football Association, sponsoring the Kuwait Premier League (Dawr Zain) and the First Division League. The company supported the Amir’s Cup and provided record-breaking rewards, exceeding KD 60,000 per season, which motivated players and engaged fans.
Zain Alshuhoor Ramadan Campaign
Zain’s comprehensive Ramadan campaign focused on generosity, compassion, and community, collaborating with six strategic partners to promote goodwill and provide essential services. The company distributed over 1,000 food baskets to underprivileged families and 42,000 iftar meals for fasting individuals. Cultural activities included the annual Ramadan Challenge at Al Shaheed Park, which attracted over 800 participants. Zain also organized its first-ever Quran Recitation Competition in partnership with the Grand Mosque of Kuwait.
Driving Innovation and Empowering Entrepreneurs
Zain continued its efforts to drive innovation and entrepreneurship through its Innovation Nation initiative. The company partnered with Kuwait University to support the Kuwait National Robotics Competition (KNRC) and ignited Kuwaiti students’ passion for technology. Additionally, Zain supported the “Girls Power” workshop, focusing on empowering girls and young women.
Zain signed an MoU with the Kuwait Foundation for the Advancement of Sciences (KFAS) to launch programs aimed at preparing young national talents and further collaborated with the National Council for Culture, Arts, and Letters (NCCAL) to develop Kuwait’s creative economy. The company also supported the Innovation Nation summer camp and launched the Zain Great Idea (ZGI) tech startup accelerator program to help Kuwaiti entrepreneurs grow and prepare their startups for an AI-driven future.
Reinforcing Commitment to Sustainability
Zain reinforced its sustainability strategy in 2024 by installing solar panels at its headquarters to power its buildings and reduce carbon emissions. The company launched a Sustainability Week initiative to foster a culture of sustainability among its employees, featuring a series of awareness and educational activities with significant engagement across departments.
In collaboration with the Ministry of Health, Zain spearheaded a national campaign to raise awareness about the Child Protection Hotline (147), which provides a direct, confidential point of contact for reporting cases of violence and abuse against children in Kuwait.
Zain’s efforts throughout 2024 reflect its ongoing commitment to innovation, sustainability, and community engagement, helping to shape Kuwait’s future through strategic partnerships, technological advancements, and initiatives that support the nation’s development goals.
