Ooredoo has unveiled its latest campaign, focusing on the strength and reliability of its network, designed to resonate with users in a fun and relatable way. The campaign consists of a series of engaging commercials highlighting the daily connectivity struggles people face and positioning Ooredoo as the solution for a seamless, upgraded experience.
At the heart of the campaign are mischievous characters, brought to life using cutting-edge film techniques, that represent the causes of connectivity issues. Developed with AI and high-quality prosthetics, these characters humorously illustrate the frustrations of poor network performance, from lagging during a game to buffering during a critical video call.
The first ad in the series targets the gaming community, positioning Ooredoo as the ultimate gaming network. With tailored products and services for gamers, Ooredoo offers a connectivity experience that takes gaming to the next level. The ad features popular local influencers in every market, capturing the humor and drama of gaming interruptions, with Ooredoo stepping in as the hero to save the day.
Bilal Kazmi, Ooredoo’s Group Chief Consumer Officer, said, “As connectivity becomes the backbone of entertainment, work, and life, Ooredoo is redefining what it means to have a great network experience. This campaign is all about connecting with our audiences in a way that entertains and informs while showing them the difference our network can make.”
The campaign underscores Ooredoo’s commitment to innovation, creativity, and a customer-first approach, aiming to deliver services that truly upgrade users’ lives. Kazmi added, “Stay tuned as the rest of the series unfolds. Each ad is a playful reminder that with Ooredoo, you can leave the frustrations behind and step into a world of uninterrupted connectivity and unparalleled experience.”
