Contact Financial Holding, Egypt’s leading non-banking financial services provider, has expanded its strategic partnership with Fawry, the country’s top fintech company, to integrate Contact’s Buy Now, Pay Later (BNPL) service into Fawry’s extensive payment network. This includes over 370,000 points of sale and Fawry’s online platform.
The new agreement enhances payment flexibility for Contact’s customers, allowing them to benefit from seamless installment plans and financing options, all powered by Fawry’s integrated digital payment solutions. In addition to BNPL, the collaboration covers a broader array of fintech services such as E-Payment Gateway, bill payment aggregation, and more.
This partnership aligns with Egypt’s vision to accelerate digital transformation and promote financial inclusion. By reducing reliance on cash transactions, the initiative supports the government’s strategy to expand digital payment options, encouraging more citizens to adopt electronic payments.
Ghada Tayel, Head of Products & Business Development at Contact Financial Holding, commented, “Expanding our partnership with Fawry reflects our commitment to delivering innovative and customer-centric financial solutions. By providing more flexible repayment options through Fawry’s broad merchant network across Egypt, we aim to make our services more accessible to a wider customer base.”
Heba El Awady, Chief Business Officer – Acceptance at Fawry, added, “Our vision is to collaborate with reputable institutions and companies that share Fawry’s values in promoting financial inclusion. This partnership with Contact will expand financial services to reach more sectors, offering customers greater flexibility and safer access to products and services.”
This collaboration reinforces the shared commitment of both companies to provide a comprehensive suite of digital payment solutions that meet the growing needs of the Egyptian market. By streamlining and securing digital transactions, the partnership aims to improve the overall efficiency of Egypt’s digital payments infrastructure, offering a seamless and customer-centric experience for both individuals and merchants.
