du has unveiled a groundbreaking digital experience that offers an immersive tour of the UAE’s lesser-known treasures. Led by a curated group of content creators, this unique exploration promises to reshape perceptions of the Emirates by showcasing extraordinary adventures and personal favorite destinations, all through du’s high-speed 5G network.
The initiative will spotlight the UAE’s untold stories, with every corner offering new experiences. A single phone will be passed from one creator to another, unlocking authentic and captivating moments across the Emirates. From dune bashing and exploring ancient forts to kayaking in Abu Dhabi, du aims to break the record for the longest livestream on TikTok, powered by its top-tier 5G network.
Set to take place on April 11 & 12, this 48-hour digital marathon will feature a series of thrilling activities, including ziplining in Ras Al Khaimah and visiting the historic Fujairah fort. The event showcases du’s commitment to providing not just connectivity but a gateway to unforgettable experiences.
Karim Benkirane, Chief Commercial Officer of du, commented, “The unstoppable network experience will reinforce du’s position as the preferred network provider. This initiative goes beyond the conventional, positioning du as a lifestyle enabler that allows consumers to explore, experience, and connect with the UAE’s diverse offerings.”
Through this experience, du reaffirms its role as a partner in the everyday adventures of its customers, elevating their journey through seamless connectivity.
