In a significant move to expand globally, MEIZU, in collaboration with automotive giant Geely Auto, hosted a product launch event in Dubai to introduce its innovative AI ecosystem products to the MENA region. This event marks a crucial step in MEIZU’s mission to shape the future of smart technology by unveiling an integrated ecosystem of smartphones, AI glasses, and wearables designed to enhance lifestyle experiences for local consumers.
The UAE is being positioned as MEIZU’s new hub for the Middle East and Africa (MEA), acting as an ideal launchpad for the company’s ambitious ‘Global Vision, Local Execution’ strategy. MEIZU aims to accelerate its presence across more than 30 countries in Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. With successful launches in markets like Indonesia, Sri Lanka, the Philippines, Vietnam, and Australia, the Dubai event highlights MEIZU’s commitment to providing innovative solutions tailored to regional needs.
The company’s focus on the MEA region was first emphasized during the China-Saudi Investment Forum in 2023, where Ms. Su Jing, CEO of DreamSmart, highlighted the brand’s intention to build partnerships in Saudi Arabia and beyond. Through its collaboration with Geely Auto, MEIZU plans to integrate smarter and more connected experiences, combining consumer electronics with automotive technology.
DreamSmart’s ‘All in AI’ Vision
At the heart of MEIZU’s strategy is DreamSmart’s ‘All in AI,’ a vision that places artificial intelligence (AI) at the core of its ecosystem. Powered by Flyme AIOS, the approach integrates cutting-edge AI models such as Tongyi Qianwen, Doubao, ERNIE Bot, and DeepSeek to provide intuitive, cross-device experiences. From smart glasses to automotive cockpits, MEIZU’s ecosystem anticipates user needs, creating seamless interaction and enhanced functionality across all devices. By embedding AI into its products, MEIZU ensures smarter, more efficient interactions for enhanced productivity, connectivity, and entertainment globally.
MEIZU Product Lineup
The Dubai launch showcased MEIZU’s impressive product lineup, each embodying the brand’s vision of “AI Enlightening a Better Life.” Here’s a closer look at the key products introduced:
StarV Air2 Smart Glasses
The StarV Air2 smart glasses debuted with an innovative real-time translation feature supporting Arabic and 13 other languages, set to officially launch in late April 2025. Weighing only 44g, these ultra-light glasses feature a sleek seagull-shaped frame and premium titanium hinges. Powered by Flyme AIOS and FlymeAI LLM, the glasses offer hands-free AI assistance, smart note-taking, real-time navigation, and multilingual transcription. With up to 8 hours of battery life and dual large-diaphragm speakers, these glasses blend comfort and functionality for all-day use.
StarV View
The StarV View AR glasses redefine entertainment by offering a virtual 188″ cinema screen using BirdBath technology for retina-level clarity. With adjustable myopia support (0-600 degrees), these glasses provide a personalized viewing experience. Weighing just 74g, they include improved audio privacy and a skin-friendly nano-coating, perfect for immersive gaming and movie watching.
MEIZU Note 22
The MEIZU Note 22 makes its Middle Eastern debut with a 108MP triple-camera system and a 32MP selfie camera, offering high-quality imaging. It features a 6.78″ HD display powered by a MediaTek processor and Android 15 with Flyme Skin, providing vibrant visuals and smooth performance. With a 5,000mAh battery and 40W fast charging, the Note 22 also supports AI-driven creativity via Google Gemini AI, offering seamless IoT connectivity. Available in Blue, Purple, and White Gold, this smartphone is designed for durability and high performance.
