Jordan’s tourism sector experienced significant growth in the first six months of 2025, with visitor numbers, tourism revenues, and activity rising across key destinations including the Dead Sea and Petra. According to the Ministry of Tourism and Antiquities, the Kingdom welcomed 3.29 million visitors from January to June, an 18 percent increase compared to 2.78 million during the same period in 2024.
In June alone, international arrivals reached approximately 595,000, marking an 8 percent year-on-year increase despite regional challenges. Tourism revenues also saw a notable rise, totaling JD2.167 billion in the first five months, up 16 percent from JD1.873 billion in 2024.
The Dead Sea region remained a top draw, attracting 2.717 million visitors during the first half of the year, up 14 percent from the previous year. Daily visitor numbers surged 40 percent from 411,000 to 575,000.
Tourism authorities have prioritized infrastructure upgrades, service improvements, and job creation to sustain economic growth. Marketing efforts focused on digital campaigns targeting untapped international markets have boosted Jordan’s global recognition as a diverse travel destination.
Public-private partnerships and enhanced air connectivity have further improved accessibility and accommodation options, contributing to a recent 20 percent increase in tourist numbers, according to local industry representatives.
