Casablanca, September 9, 2025 – Moroccan startup Justyol has raised a $1 million package to accelerate its cross-border e-commerce operations. The deal combines $400,000 in equity from an angel investor with $600,000 in inventory financing from Turkey’s Danis Group, underscoring supplier confidence in Justyol’s market potential.
Launched as a platform for Turkish fashion and lifestyle brands targeting Morocco and North Africa, Justyol is now diversifying its catalog to include electronics and household goods. CEO and Co-founder Ahmed Badran said the company is focused on building infrastructure to support large-scale cross-border trade, aiming to serve hundreds of thousands of customers with broader access to competitively priced global merchandise.
The funding will expand product categories, strengthen logistics, enhance sales operations, and fuel marketing campaigns. Co-founder and Head of Logistics Anas Ahmed highlighted that the financing will reinforce Justyol’s logistics network, enabling faster and more reliable deliveries within Morocco and into regional markets. The blended structure of equity and inventory financing provides both growth runway and working capital flexibility while reducing immediate cash burn.
However, the company’s expansion beyond fashion introduces new challenges. Justyol must maintain tight control over supply chain and fulfillment, streamline payments and currency flows across multiple markets, and validate its unit economics before pursuing a Series A. Investors will look for proof of repeat purchases, strong gross margins, and improved delivery costs.
If Justyol can achieve stronger inventory turnover, improved last-mile performance, and sustained customer retention, the startup will be well positioned to attract institutional capital. This funding milestone marks a significant step in Justyol’s evolution from a niche platform into a diversified marketplace for North Africa.
