Duaya, a fast-growing digital transformation company in the healthcare sector, has acquired EXMGO, a SaaS provider for pharmacies and medical businesses, in a six-figure investment deal (value undisclosed). The acquisition marks a major milestone in pharmacy digitization and strengthens Duaya’s e-commerce capabilities.
Expansion of Digital Healthcare Services
Founded in 2021 by Dr. Ahmed Fazara, Duaya has rapidly scaled, partnering with over 500 medical suppliers and manufacturers and serving more than 12,000 clients, including pharmacies, clinics, hospitals, and laboratories. With growth exceeding 200%, the company now targets 25,000 clients by the end of 2025 and plans entry into GCC markets in 2026.
EXMGO specializes in SaaS solutions that allow pharmacies and healthcare businesses to build branded apps and websites, enabling online sales, inventory and payment management, and direct customer engagement. Following the acquisition, Duaya relaunched the service as “Duaya Go”, adding advanced features to accelerate e-commerce adoption.
Leadership Vision
Dr. Fazara emphasized that the move aligns with Duaya’s strategy to digitize pharmacy operations:
“The acquisition reflects our clear vision to transform traditional sales operations into platform-based digital processes, enhancing efficiency and delivering seamless experiences.”
Eng. Islam Nasr, CEO of EXMGO, added:
“Joining Duaya allows us to scale rapidly, leveraging Duaya’s resources to empower thousands of pharmacies with digital and e-commerce solutions.”
Strengthened Market Position
In 2024, Duaya secured new investment after its participation in Shark Tank, further fueling innovation. Today, it stands out as the only MENA platform offering end-to-end medical supply coverage for clinics, hospitals, laboratories, and pharmacies within a single ecosystem. Alongside its supply chain platform, Duaya also operates a software house, integrating AI, SaaS, and e-commerce solutions under one umbrella.
