Riyadh – The Saudi Central Bank (SAMA) has announced the official launch of Google Pay through the Kingdom’s national payment system, mada, during the Money20/20 Middle East Conference at the Riyadh Exhibition & Convention Center. The rollout marks a major step in advancing Saudi Arabia’s digital payments ecosystem.
The initiative aligns with the Financial Sector Development Program, a core pillar of Saudi Vision 2030, which aims to reduce reliance on cash transactions and foster a secure, innovative digital economy. By enabling users to seamlessly provision and manage their mada cards and credit cards in the Google Wallet app, Google Pay offers a modern, safe, and convenient payment solution.
SAMA emphasized that this launch is part of a broader strategy to build a robust payments infrastructure that meets international standards while addressing local market needs. The integration of Google Pay strengthens Saudi Arabia’s position as a global pioneer in fintech adoption and supports its long-term goal of becoming a leader in digital financial services.
