Moroccan startup Done.ma has secured $2.1 million in seed funding from local and angel investors to accelerate the development of what it calls the country’s first homegrown super app. Founded in 2024 by Mohamed El Ghaissani, the platform aims to provide a unified digital ecosystem combining food delivery, e-commerce, quick commerce, urban mobility, and financial services.
Currently active in eight regions with over 1,000 retail and restaurant partners, 500 delivery ambassadors, and a 90-person team, Done.ma plans to expand into additional major Moroccan cities. The funding will also be used to scale logistics infrastructure, grow its product portfolio across marketplace, BNPL services, and Done Stores, and promote digital inclusion through job creation and accessibility.
El Ghaissani said the company’s ambition is to simplify daily life while proving that Morocco can create globally competitive technology solutions. Done.ma’s growth aligns with Morocco’s national digital transformation strategy, which seeks to ensure inclusive digital access by 2030.
The announcement comes as the MENA and African super app market is projected to surpass $30 billion by 2030, positioning Done.ma to leverage regional momentum and establish Morocco as a rising tech hub.
