Pakistani fintech firms are expanding into Saudi Arabia, leveraging opportunities created by Riyadh’s Vision 2030 digital transformation agenda and strengthened bilateral ties under the recent Pak-Saudi defence pact. Federal IT Minister Shaza Fatima Khawaja said Pakistan aims to position itself as a key regional IT hub, with growing potential to serve China, Central Asia, and the Gulf.
At the global Money 20/20 fintech event in Riyadh, 15 Pakistani companies showcased services, signed business deals, and pursued joint ventures. Fahad Sajjad, CEO of Pakistan Fintech Network, described the event as a launchpad for Pakistani fintechs to expand into Gulf markets, attract investors, and establish global credibility.
Among notable partnerships, Pakistan’s ABHI teamed up with Saudi-based TRAY to introduce Earned Wage Access services for the F&B sector. CEO Omair Ansari said the collaboration would improve workforce retention and financial inclusion while supporting Vision 2030’s digital transformation goals.
Saudi Arabia has streamlined registration for Pakistani tech entities through the Ministry of Investment’s help desk, enabling over 100 firms to establish themselves in the Kingdom. Analysts note Gulf markets’ growing appetite for fintech, acquisitions, and digital transformation, particularly in Saudi Arabia and the UAE.
With NEOM and other mega-projects opening new opportunities, Pakistani fintechs and IT companies see Saudi Arabia as an accessible and attractive market, supported by cultural ties, a large diaspora, and favorable business facilitation measures.
