Doha — October 12, 2025: The Qatar News Agency (QNA) has launched a specialized three-day training course focused on website content management and analysis, as part of its broader effort to strengthen digital media capabilities across Qatar’s public and private sectors.
Conducted under the QNA Training Center, the program aims to develop media professionals’ competencies and equip participants with advanced skills in digital publishing, SEO, and user engagement. The sessions are being led by media expert Siraj Munir, and include participants from QNA as well as various media institutions and government agencies.
The course covers a range of key areas, including:
- Digital content production and organization strategies
- Website updates and optimization for improved user experience
- Search engine optimization (SEO) techniques
- Content writing and editing for diverse digital platforms
- Performance measurement through digital analytics tools
Participants will also learn how to engage audiences effectively and align media content with organizational communication goals through data-driven insights.
This initiative is part of QNA’s ongoing digital transformation strategy, which focuses on empowering its staff with modern media tools and practices. The training is held at QNA’s state-of-the-art training halls, inaugurated in March 2023, serving as an integrated hub for building media and communication expertise that meets international professional standards.
