In a major move to accelerate Egypt’s digital payment transformation, PayTabs Egypt — a leading provider of payment orchestration infrastructure — has partnered with Valu, MENA’s leading financial technology powerhouse, to launch the Valu Merchant App, a smart, contactless payment solution tailored for Egypt’s fast-evolving retail sector.
The app allows merchants to accept payments directly from their smartphones without the need for traditional POS hardware, creating a seamless and cost-effective payment experience. By integrating PayTabs’ QR-powered technology, merchants can generate dynamic QR codes that customers can scan to pay instantly — offering a faster, safer, and fully contactless checkout.
“This partnership is a meaningful step toward financial inclusion,” said Haytham Morsy, Vice President of Commercial & Business Development at PayTabs Egypt. “With just a smartphone, merchants can now accept payments quickly and securely, empowering local businesses and ensuring everyone can be part of Egypt’s digital future.”
Omar Magdy, Head of E-commerce & Payments at Valu, added: “With the Valu Merchant App, we are reshaping how merchants and customers interact. This innovation eliminates barriers to entry, reduces costs, and accelerates digital payment adoption across Egypt.”
The app supports instant payment confirmations, real-time reporting, and rapid onboarding, enabling merchants from various sectors — including electronics, fashion, and healthcare — to manage transactions efficiently while enhancing customer trust.
By replacing physical POS terminals with a mobile-first, QR-enabled system, the partnership between PayTabs Egypt and Valu represents a key milestone in building a smarter, more inclusive retail ecosystem aligned with Egypt’s digital transformation agenda.
