Sri Lankan telecom operator Hutch Sri Lanka has introduced sustainability-focused retail outlets, bringing renewable energy and environmental initiatives directly into customer-facing spaces. The move represents an expansion of the operator’s sustainability strategy beyond network operations and into the retail environment.
Hutch described its newly launched Signature retail outlets as the first in Sri Lanka to integrate sustainability holistically into retail infrastructure, aiming to deliver measurable environmental and social impact rather than symbolic sustainability initiatives. The first two outlets have opened in Colombo Fort, a major commercial hub, and in the coastal city of Negombo, with additional locations planned in the future.
The outlets have been developed using sustainably sourced materials and are powered by renewable wind and solar energy. The design also incorporates circular economy principles, with sustainability considered throughout the construction and operational lifecycle of the stores.
As part of the initiative, the outlets include e-waste collection points that encourage customers to dispose of old communication devices responsibly. The spaces also function as educational environments, offering visitors practical insights into sustainability through curated displays and information on environmental practices and renewable energy adoption.
Hutch said the initiative aligns with its parent company CK Hutchison Holdings’ broader sustainability commitments and supports the United Nations Sustainable Development Goals. The operator aims to combine innovation, customer engagement, and environmental responsibility while redefining the role of telecom retail spaces in supporting sustainable development.
The launch reflects a wider trend in the telecommunications sector, where operators are increasingly extending sustainability initiatives beyond infrastructure and energy efficiency into customer experience, brand engagement, and public awareness efforts.
