ISLAMABAD: Pakistan has moved to attract global smartphone giants Apple and Samsung to set up manufacturing operations in the country, as part of efforts to strengthen its domestic electronics ecosystem.
Haroon Akhtar Khan, Special Assistant to the Prime Minister, has been assigned to review and finalise the proposed Mobile & Electronic Devices Manufacturing Policy 2026–33. The policy aims to create a more competitive environment for international manufacturers by offering incentives and streamlining regulatory processes.
The initiative is part of a broader strategy to expand local production capacity, reduce reliance on imports, and boost exports of mobile phones and electronic devices. Officials believe that securing investment from leading global brands would significantly enhance Pakistan’s manufacturing capabilities and integrate the country more deeply into global supply chains.
In recent years, Pakistan has witnessed growth in local mobile phone assembly under earlier policy frameworks, with several international brands establishing assembly units. However, the government now seeks to move beyond basic assembly toward higher-value manufacturing, including component production and technology transfer.
The upcoming policy is expected to outline fiscal incentives, localisation targets, export facilitation measures, and regulatory reforms aimed at improving ease of doing business. Authorities hope the new framework will position Pakistan as a regional manufacturing hub for mobile devices.
Attracting companies such as Apple and Samsung is seen as a strategic step to accelerate technology development, create skilled employment opportunities, and strengthen the country’s digital economy.
