Zain has been honored with the ‘Best 5G Business Development Strategy’ award at the recent 5G Core Summit in Dubai, a testament to its leadership in driving 5G innovation across the MENA region. The award, issued by GSMA and Informa Tech, celebrates Zain’s forward-thinking approach to 5G technology.
Khalifah Almulla, Team Leader of Zain Kuwait Mobile Networks, accepted the prestigious award, underscoring Zain’s commitment to advancing 5G capabilities. Notably, Zain is gearing up to launch its 5G New Calling (5GNC) service by year’s end in Kuwait, promising to revolutionize voice and video communications with ultra-HD and interactive features.
The summit was a fruitful venue for strategic alliances, where Zain signed a Memorandum of Understanding with Huawei to deepen collaboration on 5GNC development. Previously, Zain had demonstrated this technology at the New Calling Summit in Paris, marking it as a leader in the region for 5G innovation.
Zain’s selection for this award was based on its robust 5G deployment strategy, sophisticated network architecture, and operational excellence. The company has integrated intelligent solutions into its network, enhancing maintenance and troubleshooting while pushing the boundaries of technological innovation.
The ‘Best 5G Business Development Strategy’ award recognizes telecom operators who not only develop innovative strategies to enhance user experiences but also understand the investment needed throughout the entire 5G ecosystem. Zain has excelled in implementing transformative service improvements, offering ultra-fast speeds, minimal latency, and extensive connectivity.
5GNC, Zain’s upcoming service, will allow users to make enhanced voice and video calls directly over the network without additional data services, featuring capabilities like real-time recognition, live translation, and interactive avatars and filters.
Since launching the first commercial 5G services in 2019, Zain has remained at the forefront of the 5G revolution, continually investing in its network to support the escalating data demands of its customers. The company is committed to exploring new technological ecosystems to better serve consumers, businesses, and governmental bodies.
