CAIRO, Egypt – Amazon Egypt recently held its annual Seller Summit, reinforcing its commitment to empowering selling partners as they enhance their digital journey and expand their online businesses. The event focused on upskilling Amazon.eg’s selling partners—primarily small and medium-sized businesses (SMBs)—by providing access to the latest tools and advanced technologies. These innovations are designed to help selling partners optimize their operations on Amazon Seller Central, enabling them to reach millions of online customers just in time for Amazon’s peak shopping season, including the upcoming White Friday sale, the largest sale of the year on Amazon.eg.
The summit brought together hundreds of Egyptian selling partners for immersive master classes that explored Amazon’s suite of solutions, simplifying everything from product listing and advertising to brand building, shipping, and fulfillment. To further support local selling partners, Amazon introduced its enhanced Arabic mobile seller app, offering greater convenience for businesses to manage their stores from anywhere in their preferred language.
Ronaldo Mouchawar, Vice President of Amazon in the Middle East and Africa, stated, “At Amazon, we remain dedicated to enhancing the selling experience, enabling businesses to unlock their full potential with us. We consider Egypt a promising strategic location for Amazon, and we are proud of the rapid growth of our selling partners on Amazon.eg. As White Friday approaches, we are all working hard to ensure that our selling partners have the necessary tools and guidance to increase their sales while providing value and delighting customers.”
With over 60% of items sold globally on Amazon coming from independent sellers—primarily SMBs—Amazon prioritizes support for its partners. The company invests heavily in logistics, programs, and personnel to help third-party selling partners scale their online businesses. This initiative aligns with Egypt’s Digital Vision 2030, which encourages entrepreneurship and equips SMBs with growth tools.
During the summit, Amazon’s regional and local experts highlighted various tools and services, including Fulfillment by Amazon (FBA), the Seller Mobile App for performance tracking, easy listing tools, payment processing, promotional features, and Seller University and Webinars. These offerings simplify the selling process and enable partners to manage their operations more efficiently.
Ahmed El-Sobky, Head of Marketplace at Amazon Egypt, added, “The annual Seller Summit is an opportunity to connect directly with our selling partners, hear their insights, and understand their challenges. We work hard every day to refine and enhance our tools and services to better meet their needs while continuing to focus on our buyers and selling partners. Our partners on Amazon.eg have the chance to reach millions of customers, allowing them to grow and scale their businesses faster than ever before.”
In recognition of their achievements, Amazon presented awards to top-performing selling partners at the summit, with categories for those offering the highest discounts, achieving the most sales on Amazon.eg, and maximizing the use of Fulfillment by Amazon (FBA). These awards are intended to acknowledge ongoing growth within the seller community.
“Leveraging Amazon’s tools and services has been a game-changer for my business over the last year,” said Amr Elmesery, founder and CEO of Elmesery fashion brand. “From inventory management to customer engagement, Amazon has provided the insights and resources needed to optimize every aspect of my operations. Winning the ‘Top Egyptian Brand Award’ is a testament to the hard work and strategic decisions we’ve made. It’s a huge motivator, and I look forward to continuing to grow with Amazon’s cutting-edge solutions and support.”
Amazon also showcased the ‘Account Health Dashboard,’ an easy-to-use tool within Seller Central that tracks key metrics like service performance, policy compliance, and shipping. This dashboard offers selling partners a comprehensive overview of their account health, helping them focus on growing their business while Fulfillment by Amazon (FBA) manages the logistics. With the White Friday sale and other November promotions approaching, selling partners can offer competitive prices and reach millions of customers on Amazon.eg.
Selling partners interested in joining the Amazon seller network can register by visiting sellercentral.amazon.eg and providing a national ID card, email address, cellphone number, tax registration number, tax/VAT registration certificate, and commercial registry for companies.
