Dubai, UAE – Splunk Inc., a Cisco company and a leader in cybersecurity and observability, is excited to announce its participation in the 44th edition of GITEX Global in the United Arab Emirates. This year, Splunk aims to highlight its commitment to driving innovation by showcasing solutions that enhance digital resilience, strengthen cybersecurity, and advance observability.
At the event, Splunk experts will demonstrate the business advantages of its evolving solutions, emphasizing their role in helping customers maintain uptime, profitability, and brand reputation. The company will also focus on how artificial intelligence (AI) accelerates and scales these solutions.
One of the highlights will be an enhanced demonstration of the innovative Splunk Edge Hub, a multi-component solution designed for collecting, distributing, and analyzing data from edge devices and sensors. Through a live factory demo, Splunk will showcase how the Edge Hub can be integrated into complex Operational Technology (OT) environments to provide deep insights from manufacturing lines, detect anomalies, predict failures, and analyze data in real time without complex queries. Attendees will witness AI in action with augmented reality features, enabling real-time visualization of critical operational metrics, along with automated responses triggered by motion and facial recognition, illustrating the Edge Hub’s versatility across diverse industry settings.
Splunk will also spotlight its integration of the Splunk Cloud Platform with Cisco AppDynamics SaaS, offering a unified observability experience for monitoring application performance. This integration allows users to view logs related to any performance issues in context, streamlining troubleshooting workflows, speeding up root cause identification, and facilitating quicker resolutions.
In line with its commitment to enhancing digital resilience, Splunk representatives will be available to discuss the upcoming launch of Splunk Cloud on AWS Middle East (UAE), aimed at improving performance and reducing latency for businesses navigating the region’s fast-evolving digital landscape.
Ahmed El Saadi, Vice President for Middle East & Africa at Splunk, expressed enthusiasm for Cisco’s and Splunk’s roles in advancing technology in the region: “GITEX 2024 provides us with a platform to showcase our innovative solutions and highlight how our technologies empower businesses to strengthen their digital resilience. Each innovation we introduce is designed to enable organizations in the Middle East to transform challenges into opportunities, enhancing operational agility and security.”
Visitors to the Splunk booth will have the chance to engage with interactive experiences that demonstrate the practical applications of Splunk’s technologies. The Splunk Racing Driver Simulator and Oculus LightSaber Experience allow participants to test their driving and virtual reality skills while utilizing Splunk’s real-time data analytics to gain insights into their performance, showcasing how data analytics can optimize performance and decision-making processes in real-world scenarios.
Additionally, Splunk is excited to host its strategic partners, including Amazon Web Services (AWS), Corelight, Recorded Future, BARQ Systems, and distributors Mindware and Redington at their stand. Together, they will showcase integrated solutions crucial for navigating today’s complex cybersecurity and observability landscapes.
Be sure to visit the Splunk booth in Hall 25 – Stand C10, as well as the Cisco booth in Hall 22 – Stand C20, to discover how together they are building a smarter, safer digital future for the region.
